Enjoying a freshly brewed coffee in the morning feels good, but it tastes even better when it’s Grounded Responsible Coffee, a N.Z. brand taking sustainability to the next level. It’s Climate Neutral, 100% certified Organic and Fairtrade, and is involved with reforestation in New Zealand and Peru. Kickstarter packs a punch with a smooth, dark, full flavour and #timetoshine has a rich, sweet delicately complex flavour. Choose between whole bean and plunger grind RRP $8.49. Available in Countdown supermarkets nationwide and selected New World and Pak n Save stores.