1. Be someone
Have an introduction that people remember. I could just shake hands and say ‘Hi, I’m Emma Mildon, an author and columnist’ but when I say ‘Hi, I’m Emma Mildon, the Spiritual Personal Assistant aka PA for your soul.’ There is always a conversation.
2. Stand for something
We can all say we stand for a cause or a charity. But standing for something means action, not talk. Ensure you get behind like-minded people living on purpose – support them, share insights, and encourage each other.
3. Know your audience
Save yourself a lot of time in thinking everyone will relate to you, your product or your service. The truth is, there will be a niche that will connect with you and your message. Find them, and focus on them.
It won’t be easy! There will be obstacles and challenges. The key is to stay committed to your cause and know that the road to purpose and success isn’t necessarily a straight one. Enjoy the journey and the lessons along the way.
Never stop learning. We will never truly master anything in this lifetime and if we think we have, we are foolish. Make time to learn something new every day. Be it from a TED Talk, YouTube how-to video, or an audio book. Develop your skills, your thoughts, ideas.
Offer your learnings, products and services to help others.
6. Light council
This is important. Surround yourself with people who will be honest, challenge you, inspire you, educate you, encourage you and pick you up when you need it. Create a council of people who can support you. I have everyone from the hard coach to the cheerleader!
7. Promote yourself!
If what you offer is truly a product, service or message that will transform or improve lives then you should have no hang-ups wanting to promote, advertise or market it! If you aren’t getting it out there how can it help people? Market, market, market!
8. Be of service
My mantra. I report in for duty. Offer your learnings, products and services to help others. If it comes from a place of love, authentic soul purpose, organic inspiration then know that with some hard work, commitment, with the right support around you, promotion to the right audience – you’ve got this!